Circular Procurement
Transforming discarded materials and underutilized resources into structured supply chain opportunities.
Building Circular Economies
That Work for Women.
SERA Foundation designs and operationalizes circular procurement systems that connect women producer communities to corporate and institutional markets through ethical, resilient, and standards-based value chains.
Who We Are
SERA (Sustainable Economies and Resilient Access) is a systems-focused nonprofit working at the intersection of circular economy, ethical procurement, and women's economic participation.
We design practical pathways that connect women producer communities to formal markets through circular value chains, procurement partnerships, and standards-aligned supply systems.
Our work bridges the gap between sustainability commitments and the real economies required to make them possible.
The System Problem
The Gap Between Commitment and Reality
Around the world, sustainability and gender commitments are growing faster than the systems required to implement them.
Too often, women producer groups remain excluded from formal procurement pathways, while companies struggle to translate ESG ambitions and regulatory requirements into operational supply chain models that are transparent, measurable, scalable, and commercially viable.
At the same time, circular economy initiatives frequently remain isolated pilots, disconnected from the long-term market relationships needed to create durable impact.
SERA exists to bridge these gaps.
What We Do
Building Bridges Between Markets, Materials, and Women's Livelihoods
Women Producer Economies
Supporting women producer groups through market access, standards alignment, and long-term procurement integration.
Institutional & Corporate Partnerships
Helping organizations operationalize sustainability commitments through practical, traceable implementation systems.
Systems Design & Knowledge
Developing replicable models, operational frameworks, and practice-based insights for the wider sector.
Featured Initiative
Diversey's Linens for Life™
Diversey's Linens for Life™ transforms discarded hospitality linens into new products manufactured by women producer communities through structured circular procurement systems.
- Textile diversion
- Ethical sourcing
- Women's livelihoods
- Measurable operational impact in hospitality
Rather than operating as a standalone sustainability project, Linens for Life™ is designed as a replicable procurement model capable of scaling across markets and geographies.
The Circular Loop
01 Discarded hotel linens
02 Women-led production
03 Finished circular product
04 Returned to hospitality
A closed-loop procurement model
Our Measure of Success
Building Durable Impact
Success is durable market participation, not short-term activity alone.
SERA measures success through durable market participation, operational integration, and long-term economic resilience. As our programs mature, this section will report verified outcomes across the dimensions that matter most.
Women Engaged
Producers integrated into formal procurement.
Textile Diverted
Material redirected from waste streams.
Procurement Partnerships
Long-term market relationships established.
Income Generated
Value flowing to producer communities.
Circular Products Delivered
Finished goods returned to market.
Training Pathways
Capacity built for standards alignment.
Verified impact metrics forthcoming as programs scale.
Partnership
Partnership as Infrastructure
SERA works through cross-sector partnerships that connect corporate actors, institutional stakeholders, operational implementers, and women producer communities within shared economic systems.
Our partnership model is built on mutual accountability, operational realism, and measurable implementation.
Partner With SERA- 01 Hospitality groups
- 02 ESG & sustainability teams
- 03 Foundations & institutional funders
- 04 Ethical brands
- 05 Social enterprises
- 06 Standards organizations
Trust
Governance & Transparency
SERA Foundation is structured as a Dutch stichting designed around transparency, mission integrity, and accountable governance.
- Independent oversight
- Operational flexibility
- Conflict-of-interest safeguards
- Public-benefit accountability aligned with ANBI principles
- Governance Summary On request
- Board Structure On request
- Policies On request
- ANBI Information Pending registration
- Annual Reports Forthcoming
Work With Us
Build Better Systems With Us
Whether you are a corporate partner, institutional funder, producer organization, or sector stakeholder, SERA collaborates with organizations seeking practical pathways toward more inclusive and circular economies.